Visual identity systems
Brand Identity
Turn strategy into a practical, cohesive visual identity system that can grow with your business.
WHY THIS SERVICE
Make the next decision clearer.
A brand identity is more than a logo. wooii brings logo, colour, typography, imagery, and layout into a coherent system that can extend naturally across your website, social content, packaging, print, and everyday communication.
A GOOD FIT FOR
- Your brand direction is clear, but the current visuals no longer express it.
- Existing visual assets do not feel like one coherent system.
- You are building a new brand and need a visual foundation that can grow.
- You want to extend an identity into packaging, business cards, social templates, or other applications.
01
What is included
Hover, focus, or tap a card to read more.Brand applications can also be commissioned separately. Specific items and scope are confirmed during the proposal and quotation stage.
02
What becomes clearer
- Logo and core identity files
- Brand colour and typography specifications
- Visual language and application principles
- Brand identity guidelines
- Brand application designs included in the agreed scope
PROCESS
A clear path from questions to delivery.
- 01
Initial needs review
- 02
Needs diagnosis & service recommendation
- 03
Scope, proposal & quotation
- 04
Phased execution & review
- 05
Approval, final payment & delivery
FAQ
Questions before we begin.
What is the difference between brand identity and logo design?
A logo is one part of an identity. The wider system includes colour, typography, imagery, layout, and usage principles.
We already have a logo. Can we still work on the identity?
Yes. We review what exists and define whether the right scope is to refine, extend, or rebuild parts of the system.
Can we commission only business cards, packaging, or social templates?
Yes. Brand applications can be commissioned separately after we understand the project.
Do we need Brand Strategy first?
Not necessarily. We review the brand direction and information you already have, then recommend an appropriate scope.
Can wooii continue with our website or other design?
Yes. The completed identity can provide the visual foundation for follow-on work, which is scoped separately.
READY WHEN YOU ARE